Privacy policy

PRIVACY POLICY

Defined by Lauren

Shopify Store | Gold Coast, Queensland, Australia

Last updated: May 2026

Defined By Lauren operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Defined By Lauren is powered by Shopify, which enables us to provide the Services to you.

Defined by Lauren also operates Second Skin by Lauren, a sister brand specialising in Inkless Scar Revision (ISR) treatments. This Privacy Policy applies equally to both brands.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. We are committed to complying with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the Public Health (Infection Control for Personal Appearance Services) Act 2003 (Qld).

Personal Information We Collect or Process

We may collect or process the following categories of personal information, depending on how you interact with the Services:

Personal & Contact Information

– Full name, address, billing and shipping address, phone number, and email address

– Date of birth, where provided, to help us understand age-related skin or hair needs and recommend appropriate products or services

– Financial information including payment card details, transaction details, and payment confirmation (processed securely — we do not store card details)

– Account information including username, password, security questions, preferences and settings

– Transaction information including items viewed, added to cart, purchased, returned, or exchanged

– Communications with us, including customer support or product enquiries

– Device information including IP address, browser, and network connection details

– Usage information regarding your interaction with and navigation of the Services

Health & Skin-Related Information

Where you voluntarily provide health or skin-related information — for example, through a skin quiz, product enquiry, or contact form — this may include:

Medical history & conditions:

– Blood-borne diseases (e.g. HIV, Hepatitis B or C) — relevant to infection control and duty of care obligations

– Active or historical cancer, including skin cancer — affects skin integrity and product suitability

– Autoimmune conditions (e.g. lupus, psoriasis, eczema, rosacea)

– Diabetes — impacts skin healing and product response

– Blood clotting disorders

– Keloid or hypertrophic scarring history

– Immunosuppression (from medication or medical condition)

– Any other medical conditions that may affect skin or treatment outcomes

Medications:

– Blood thinners or anticoagulants

– Oral or topical steroids

– Topical retinoids or retinol

– Accutane / isotretinoin (current or within the past 12 months)

– Immunosuppressants or any other medications affecting skin

Skin & treatment history:

– Known allergies and sensitivities (to products, pigments, latex, or chemicals)

– Previous cosmetic treatments (e.g. laser, peels, injectables, tattooing)

– History of cold sores, active skin infections, or open wounds

– Recent sun exposure or sunburn in a relevant area

– Tanning habits (UV or spray) — affects product recommendations and skin sensitivity

– Pregnancy or nursing status

This information is classified as sensitive information under the Privacy Act 1988 and is handled with the highest level of care. We only collect it where you have voluntarily provided it, and only use it to provide appropriate product recommendations or services.

Personal Information Sources

We may collect personal information from the following sources:

– Directly from you including when you create an account, visit or use the Services, complete a skin quiz or enquiry form, or otherwise provide us with your personal information

– Automatically through the Services including from your device and through the use of cookies and similar technologies

– From our service providers who collect or process your personal information on our behalf

– From our partners or other third parties

How We Use Your Personal Information

– Provide, Tailor, and Improve the Services. To process payments, fulfil orders, remember preferences, manage your account, arrange shipping, and create a customised shopping experience including recommending products relevant to your skin concerns or purchase history.

– Marketing and Advertising. To send marketing and promotional communications by email, SMS, or post, and to show you relevant online advertisements. We will only send you direct marketing with your consent, and you may opt out at any time.

– Security and Fraud Prevention. To authenticate your account, provide a secure payment experience, and detect or investigate possible fraudulent activity.

– Communicating with You. To provide customer support and maintain our business relationship with you.

– Legal Reasons. To comply with applicable law, respond to legal process, enforce our terms or policies, and participate in litigation or legal proceedings if required.

Photographs & Marketing Consent

Where you share photographs with us — for example, as part of a product review or social media interaction — we will only use those images for marketing or promotional purposes with your explicit written consent.

If you consent to your images being used:

– They may appear on our Instagram pages (@DefinedByLauren / @SecondSkinByLauren), this website, or other marketing materials

– Images may be cropped or edited for presentation purposes

– We will not identify you by name unless you have specifically agreed to this

You may withdraw your marketing consent at any time by contacting us. Withdrawal does not affect any prior use of your images.

How We Disclose Personal Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may disclose your personal information in the following circumstances:

– With Shopify, vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfilment and shipping)

– With business and marketing partners to provide marketing services and advertising, in accordance with their own privacy notices

– When you direct or consent to our disclosure of certain information to third parties, such as to ship products or through social media integrations

– With our affiliates, including Second Skin by Lauren

– In connection with a business transaction, to comply with legal obligations, or to enforce our terms of service

We do not share sensitive health information with any third party for marketing purposes.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify and third parties in countries other than Australia.

To learn more about how Shopify uses your personal information and your rights, visit privacy.shopify.com.

Third Party Websites and Links

The Services may provide links to websites or platforms operated by third parties. We are not responsible for the privacy or security of such sites and encourage you to review their privacy policies directly.

Children's Data

The Services are not intended for use by children. We do not knowingly collect personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request its deletion.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. However, no method of electronic transmission or storage is completely secure.

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. As a general guide, client and customer records are retained for a minimum of 7 years in line with best practice for beauty and skin services businesses. When your information is no longer required, it will be securely deleted or destroyed.

Your Rights and Choices

Under the Australian Privacy Principles, you have the right to:

– Access the personal information we hold about you

– Request correction of inaccurate or incomplete information

– Request deletion of your information, subject to our legal obligations

– Receive a copy of your information and request transfer to a third party, where applicable

– Opt out of promotional communications at any time via the unsubscribe link in our emails

To exercise any of these rights, please contact us using the details below.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the matter. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

– Website: www.oaic.gov.au

– Phone: 1300 363 992

International Transfers

Your personal information may be transferred, stored, or processed outside of Australia through our use of Shopify and other third-party service providers. Where this occurs, we take reasonable steps to ensure it is handled in accordance with the Australian Privacy Principles.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date.

Contact

For any questions about this Privacy Policy or to exercise your rights, please contact us: